Private label : turning the retail brand threat into your biggest opportunity /
Lincoln, Keith.
Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. - 1st ed. - London ; Philadelphia : Kogan Page, 2008. - xiv, 297 p. : ill. ; 24 cm.
Includes index.
9780749453763 0749450274
Retail trade.
Branding (Marketing) -- Management.
Brand name products -- Management.
658.827 / LIN
658.827 / LIN [ Shelf 69 ]
Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. - 1st ed. - London ; Philadelphia : Kogan Page, 2008. - xiv, 297 p. : ill. ; 24 cm.
Includes index.
9780749453763 0749450274
Retail trade.
Branding (Marketing) -- Management.
Brand name products -- Management.
658.827 / LIN
658.827 / LIN [ Shelf 69 ]