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International marketing : strategy planning, market entry & implementation /

Bennett, Roger, 1948 Apr. 9-

International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe. - 3rd ed. - London ; Sterling, VA : Kogan Page, 2002. - v, 362 p. : ill. ; 25 cm.

Includes bibliographical references (p. [352]-354) and index.

ISBN: 9780749445157

Subjects--Topical Terms:
Export marketing.

LC Class. No.: 658.804 / BEN

Dewey Class. No.: 658.804 / BEN [ Shelf 68 ]

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