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Relationship marketing : text and cases /

Shajahan, S.

Relationship marketing : text and cases / S. Shajahan. - New Delhi : Tata McGraw-Hill, 2004. - 310 p. ; 24 cm.

ISBN: 0070583375 0070583374

Subjects--Topical Terms:
Marketing relationship.
Marketing management.

LC Class. No.: 658.812 / SHA

Dewey Class. No.: 658.812 / SHA [ Shelf 69 ]

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