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From idea to profit : how to market innovative products and services /

From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. - London ; Sterling, Va. : Kogan Page, 2005. - viii, 167 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780749445225

Subjects--Topical Terms:
New products -- Marketing.
Strategic planning.

LC Class. No.: 658.8 / JOL

Dewey Class. No.: 658.8 / JOL [ Shelf 66 ]

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