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Services marketing : the Indian context /

Srinivasan, R.

Services marketing : the Indian context / R. Srinivasan. - New Delhi : Prentice-Hall, 2004. - 243 p. ; 24 cm.

ISBN: 8120325982

Subjects--Topical Terms:
Marketing management.

LC Class. No.: 658.80954 / SRI

Dewey Class. No.: 658.80954 / SRI [ Shelf 68 ]

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