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Branding a store : how to build successful retail brands in a changing marketplace /

Floor, Ko.

Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. - London ; Philadelphia : Kogan Page, 2006. - 360 p. : ill. ; 24 cm.

Includes bibliographical references(p. 355-358).

ISBN: 9780749451684 0749451688

Subjects--Topical Terms:
House brands -- Marketing.
Branding (Marketing)
Retail trade.

LC Class. No.: 658.827 / FLO

Dewey Class. No.: 658.827 / FLO [ Shelf 69 ]

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