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Building Brands and Building Meaning : A Guide to Increasing the Financial Value of Brands Through Building Positive Meaning / Kartikeya Kompella

Kompella, Kartikeya

Building Brands and Building Meaning : A Guide to Increasing the Financial Value of Brands Through Building Positive Meaning / Kartikeya Kompella - New Delhi : Viva Books , 2006 - x, 134p ill. 24cm

ISBN: 9788130903392

Subjects--Topical Terms:
Branding

Dewey Class. No.: 658.827 / KOM [ Shelf 71 ]

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