Brand royalty : how the world's top 100 brands thrive and survive /
Haig, Matt.
Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. - London ; Sterling, Va. : Kogan Page, c2004. - vi, 314 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780749444396
Brand name products -- Management.
658.827 / HAI
658.827 / HAI [ Shelf 69 ]
Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. - London ; Sterling, Va. : Kogan Page, c2004. - vi, 314 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780749444396
Brand name products -- Management.
658.827 / HAI
658.827 / HAI [ Shelf 69 ]