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Tourism marketing : a collaborative approach /

Fyall, Alan.

Tourism marketing : a collaborative approach / Alan Fyall and Brian Garrod. - Clevedon ; Buffalo : Channel View Publications, c2005. - xvi, 383 p. : ill. ; 24 cm. - Aspects of tourism ; 18 .

Includes bibliographical references (p. 362-375) and index.

ISBN: 9788130902999

Subjects--Topical Terms:
Tourism -- Marketing.

LC Class. No.: 910.688 / FYA

Dewey Class. No.: 910.688 / FYA [ Shelf 57 ]

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