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Strategic Marketing : An Applied Perspective /

Alsem, Karel Jan

Strategic Marketing : An Applied Perspective / Karel Jan Aslem - Boston; McGraw Hill Irwin : 2007 - xi, 324p ill. 25cm

ISBN: 9780073025865

Subjects--Topical Terms:
Marketing -- Management

Dewey Class. No.: 658.8101 / ALS [ Shelf 80]

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