Bringing new technology to market /
Allen, Kathleen R.
Bringing new technology to market / Kathleen R. Allen. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xv, 367 p. : ill. ; 25 cm.
Includes bibliographical references and index.
8120322096
High technology -- Marketing.
High technology industries.
658.5 / ALL
658.5 / ALL [ Shelf 63 ]
Bringing new technology to market / Kathleen R. Allen. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xv, 367 p. : ill. ; 25 cm.
Includes bibliographical references and index.
8120322096
High technology -- Marketing.
High technology industries.
658.5 / ALL
658.5 / ALL [ Shelf 63 ]