Marketing in India : cases and readings /
Neelamegham, S., 1935-
Marketing in India : cases and readings / S. Neelamegham. - 3rd. rev. ed. - New Delhi : Vikas Pub. House : Distributors, UBS Publishers' Distributors, 2000. - xix, 506 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
812590946X
Marketing -- Management.-- India
658.80954 / NEE
658.80954 / NEE [ Shelf 68 ]
Marketing in India : cases and readings / S. Neelamegham. - 3rd. rev. ed. - New Delhi : Vikas Pub. House : Distributors, UBS Publishers' Distributors, 2000. - xix, 506 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
812590946X
Marketing -- Management.-- India
658.80954 / NEE
658.80954 / NEE [ Shelf 68 ]