Data Mining Techniques For Marketing Sales and Customer Relationship Management

Berry Michael J.A.

Data Mining Techniques For Marketing Sales and Customer Relationship Management Michael J.A. Berry and Gordon S Linoff - 2nd ed. - New Delhi Wiley 2004 - xix, 643p. ill. 25cm

8126505176


Data Mining Customer Relationship

006.312 / BER [Shelf 12 ]
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