The marketing plan workbook /
Westwood, John, 1947-
The marketing plan workbook / John Westwood. - London ; Sterling, VA : Kogan Page, 2005. - xiii, 360 p. : ill., map ; 24 cm. - The Sunday times business enterprise guide .
Includes bibliographical references (p. [351]-353) and indexes.
0749445165
Marketing -- Planning -- Handbooks, manuals, etc.
Marketing -- Planning -- Problems, exercises, etc.
658.802 / WES [ Shelf 80]
The marketing plan workbook / John Westwood. - London ; Sterling, VA : Kogan Page, 2005. - xiii, 360 p. : ill., map ; 24 cm. - The Sunday times business enterprise guide .
Includes bibliographical references (p. [351]-353) and indexes.
0749445165
Marketing -- Planning -- Handbooks, manuals, etc.
Marketing -- Planning -- Problems, exercises, etc.
658.802 / WES [ Shelf 80]