Global marketing /
Keegan, Warren J.
Global marketing / Warren J. Keegan & Mark C Green - 4th ed. - New Delhi. : Pearson, 2005. - xx, 636 p. : ill. ; 29 cm.
Includes bibliographies and indexes.
9788131719510
Export marketing -- Management.
Export marketing -- Management -- Case studies.
658.804 / KEE [ Shelf 68 ]
Global marketing / Warren J. Keegan & Mark C Green - 4th ed. - New Delhi. : Pearson, 2005. - xx, 636 p. : ill. ; 29 cm.
Includes bibliographies and indexes.
9788131719510
Export marketing -- Management.
Export marketing -- Management -- Case studies.
658.804 / KEE [ Shelf 68 ]