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Aesthetics in marketing /

Baisya, Rajat K.

Aesthetics in marketing / Rajat K. Baisya, G.Ganesh Das. - New Delhi ; Thousand Oaks, Calif. : Response Books, c2008. - 313 p. ; 20 cm.

Includes index.

ISBN: 9780761935957 (paper back)

Subjects--Topical Terms:
Market segmentation.
Consumers' preferences.
New products.
Aesthetics.

LC Class. No.: 658.8001 / BAI

Dewey Class. No.: 658.8001 / BAI [ Shelf 67 ]

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