Business marketing : connecting strategy, relationships, and learning /
Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 678 p. : ill. ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
9780071263436 9780071263436 0071263438
2007-049241
Marketing.
658.8 / DWY
658.8 / DWY [ Shelf 67 ]
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 678 p. : ill. ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
9780071263436 9780071263436 0071263438
2007-049241
Marketing.
658.8 / DWY
658.8 / DWY [ Shelf 67 ]