Business market management : understanding, creating, and delivering value /
Anderson, James C., 1953-
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xx, 460 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0130451878 (alk. paper)
Industrial marketing.
658.8 / AND
658.8 / AND [ Shelf 66 ]
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xx, 460 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0130451878 (alk. paper)
Industrial marketing.
658.8 / AND
658.8 / AND [ Shelf 66 ]