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The craft of copywriting /

Valladares, June A., 1948-

The craft of copywriting / June A. Valladares. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2000. - 285 p. : ill. ; 26 cm.

Includes bibliographical references (p. 283) and index.

ISBN: 8170368979 (India : HB) 8170368987 (India : PB) 0761994165 (US : HB) 0761994246 (US : PB)

Subjects--Topical Terms:
Advertising copy.

LC Class. No.: 659.132 / VAL

Dewey Class. No.: 659.132 / VAL [ Shelf 80]

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