Advertising and promotion : an integrated marketing communications perspective /
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston : McGraw-Hill, c2007. - 820 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0071105897 0071105891
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL
659.1 / BEL [ Shelf 80]
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston : McGraw-Hill, c2007. - 820 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0071105897 0071105891
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL
659.1 / BEL [ Shelf 80]