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The successful marketing plan : a disciplined and comprehensive approach /

Hiebing, Roman G.

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. - 3nd ed. - New Delhi Ill. : Tata McGravHill, c2004. - xxxiv, 510 p. : ill. ; 28 cm.

Includes index.

ISBN: 9780070587748

LCCN: 96-028253

Subjects--Topical Terms:
Marketing -- Planning.

LC Class. No.: 658.802 / HIE

Dewey Class. No.: 658.802 / HIE [ Shelf 67 ]

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