Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ : Pearson Educationl, c2007. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9788177582031
Hospitality industry -- Marketing.
Tourism -- Marketing.
658.804 / KOT
658.804 / KOT [ Shelf 68 ]
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ : Pearson Educationl, c2007. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9788177582031
Hospitality industry -- Marketing.
Tourism -- Marketing.
658.804 / KOT
658.804 / KOT [ Shelf 68 ]