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Services marketing /

Jha, S. M.

Services marketing / S. M. Jha. - 6th ed. - Mumbai : Himalaya publishing house, 2003. - 729 p. ; 24 cm.

ISBN: 8183188401

Subjects--Topical Terms:
Marketing management.

LC Class. No.: 658.8 / JHA

Dewey Class. No.: 658.8 / JHA [ Shelf 80]

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