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Marketing management : text and cases /

Bose, Biplab S.

Marketing management : text and cases / Biplab S. Bose. - Mumbai : Himalaya publishing house, 2007. - 958 p. ; 26 cm.

Subjects--Topical Terms:
Marketing management.

LC Class. No.: 658.8 / BOS

Dewey Class. No.: 658.8 / BOS [ Shelf 80]

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