Market-based management : strategies for growing customer value and profitability /
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxvii, 545 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780132336536 (pbk. : alk. paper) 0132336537 (pbk. : alk. paper)
2008-004557
Marketing -- Management.
658.8 / BES
658.8 / BES [ Shelf 67 ]
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxvii, 545 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780132336536 (pbk. : alk. paper) 0132336537 (pbk. : alk. paper)
2008-004557
Marketing -- Management.
658.8 / BES
658.8 / BES [ Shelf 67 ]