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Handbook of relationship marketing / edited by Jagdish N. Sheth, Atul Parvatiyar.

Handbook of relationship marketing / edited by Jagdish N. Sheth, Atul Parvatiyar. Relationship marketing. - Thousand Oaks : SAGE Publications, c2000. - xvi, 660 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 8178291045

Subjects--Topical Terms:
Relationship marketing.

LC Class. No.: 658.8 / SHE

Dewey Class. No.: 658.8 / SHE [ Shelf 5 ]

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