Marketing concepts and cases /
Etzel, Michael J.
Marketing concepts and cases / Michael J Etzel, Bruce J Walker & William J Stanton - 13th ed. - New Delhi : Tata McGraw-Hill, c2006. - xxi 735, [59] p. : col. ill., maps ; 28 cm.
Includes bibliographical references and indexes.
978007060904
Marketing.
658.8 / ETZ
658.8 / ETZ [ Shelf 66 ]
Marketing concepts and cases / Michael J Etzel, Bruce J Walker & William J Stanton - 13th ed. - New Delhi : Tata McGraw-Hill, c2006. - xxi 735, [59] p. : col. ill., maps ; 28 cm.
Includes bibliographical references and indexes.
978007060904
Marketing.
658.8 / ETZ
658.8 / ETZ [ Shelf 66 ]