Innovation management : strategies, concepts and tools for growth and profit / Shlomo Maital, D.V.R. Seshadri.
Material type:
TextPublication details: New Delhi ; Thousand Oaks : Response Books, 2007.Description: 491 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780761935278 (paper back)
- 0761935274 (paper back)
- 658.4063 MAI [ Shelf 60 ]
- 658.4063 MAI
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book
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Indian Institute Of Management, Shillong | 658.4063 MAI [ Shelf 60 ] (Browse shelf(Opens below)) | 1 | Available | 0004914 | |||||||||||||
Reference
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Indian Institute Of Management, Shillong | 658.4063 MAI [ Shelf 60 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0001979 |
Includes bibliographical references and index.
The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating.
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